Quick Reference: Entity Clouds Talking Points

One-liners

• “Keywords are search phrases. Entities are the things Google understands.”
• “Entity SEO helps Google connect your brand, services, locations, and topics.”
• “The win is broader topical trust, not just one keyword bump.”
• “Keywords still matter, but entities give Google the map.”

Discovery questions

• What are your most important services?
• What locations do you need to be known for?
• What topics should Google associate with your brand?
• Which pages prove that connection today?

Red flags

• Thin service pages
• No supporting topical content
• Inconsistent brand/service/location facts
• No internal links between related topics
• Keyword pages with no entity depth