Entity Clouds SOP

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SOP: Explain Entity SEO to a Prospect ​

Goal ​

Explain entity SEO without jargon.

Script ​

  1. Start with the old model: “Traditional SEO chased keywords one page at a time.”
  2. Explain the new model: “Google now tries to understand what your business is, what it does, and how it connects to known topics.”
  3. Define an entity: “An entity is a thing Google can understand — your brand, service, location, product, person, or category.”
  4. Explain the benefit: “Entity SEO makes the relationships clear so Google can trust and rank the site for more related searches.”
  5. Tie to outcome: “The goal is not just one ranking. It is broader topical visibility.”

Avoid ​

  • Overexplaining NLP.
  • Claiming guaranteed rankings.
  • Saying keywords are dead.

Close ​

“Keywords still matter, but entities give Google the map.”