SOP: Audit Keyword vs Entity Strategy

Goal

Find whether a site is over-focused on keywords and under-built for entities.

Checklist

• Are service pages isolated with no supporting topic pages?
• Does the site define important services clearly?
• Are related entities internally linked?
• Are people, brand, locations, and services represented consistently?
• Does schema reinforce the same facts?
• Are pages written around search phrases only, or around complete concepts?

Scoring

• 0 = missing
• 1 = weak/inconsistent
• 2 = clear and connected

Score each core entity group and prioritize the lowest scores first.